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What is a bend guru?

A bend guru is an individual who can help us share the inspiring message and vision of bend. You may be a fitness instructor, yogi, writer, blogger, or media personality. We believe strongly that the best way to share our message is with people. We want our Guru’s to proudly wear our products and represent the brand in your classes, in your blog, via social media, and at any events or promotions in which you participate.    

The following are benefits of the bend Guru program:

  •    Receive exclusive discount pricing on bend merchandise 
  •    Offer specialized promotions to your students/followers/audience.
  •    Generate revenue for yourself  

As part of the Guru program, we will also work with you to help build your brand, increase your following, and promote you. 

If you are interested in the program, please send an email with the subject “guru” to

What is the Affiliate Program?

The bend Affiliate Program is designed to give fitness studios (yoga, pilates, dance), gyms, or any other business an opportunity to share the inspiring message of bend while also generating revenue, promoting your business and building your brand. There are several different components of the Affiliate Program that are available - any or all can be utilized depending on the needs of the Affiliate.

Custom Clothing
We will work with you to create custom product with your brand/logo on bend products.

Wholesale Account
Sell bend apparel at your business. We offer special wholesale pricing, LOW MINIMUM ORDERS, along with customized displays to enhance your retail business.

If you are interested in becoming a bend Affiliate, or getting more information, please send an email with the subject “affiliate” to

Don't want to carry inventory in your space but would like to offer your customers something different? Schedule a trunk show ! Email us to set one up!

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